According to Keller,brand salience is the foundation for brand ________.

Name: According to Keller,brand salience is the foundation for brand ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Keller states that brand salience, or the degree to which a brand is noticed and considered by consumers, is the necessary foundation for brand equity, which is the value that a brand adds to a product beyond the physical characteristics. Therefore, the best choice is C - equity.

According to Keller,brand Salience Is the Foundation for Brand ________