Which of the Following Statements Provides the Best Evidence That

Which of the following statements provides the best evidence that the agency behind the 'Earth Hour' campaign put the consumer,rather than the marketer,at the centre of the planning process?

A) Consumers would be most likely to do a social and simple task.
B) Consumers would not act because public interest was waning.
C) Many people think the problem of global warming is exaggerated.
D) Consumers want to be part of an event with a catchy name like 'The Big Flick'.
E) Consumers would like to get involved with advertising agencies.