A brand communication plan differs from an advertising plan in that the advertising plan considers all contact points or touch points.

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A brand communication plan encompasses all forms of communication and messaging related to a brand, including advertising, public relations, social media, and more. Advertising plans, on the other hand, focus specifically on the creation and implementation of advertising campaigns across various touch points, such as TV, radio, print, and digital media.

A Brand Communication Plan Differs from an Advertising Plan in That