Which of the following statements best explains why today's marketers are likely to use multimedia advertising?
A)Marketers see media primarily as a delivery system.
B)The media landscape has become more complex.
C)Over the years,consumers have used media in consistent ways.
D)Television is no longer an attractive advertising medium.
E)Most advertising has moved to the internet.

Question

Quizplus · Accepted Answer

The media landscape has become more complex, with a proliferation of different channels, platforms, and formats. As a result, marketers need to use multimedia advertising in order to reach consumers across a range of different media channels and devices. By using a combination of different media, marketers can reach consumers more effectively and engage them in a more targeted and dynamic way.

Which of the Following Statements Best Explains Why Today's Marketers