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To Announce the Expansion of a Louis Vuitton Flagship Store

Question 71

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To announce the expansion of a Louis Vuitton flagship store in the centre of Hong Kong's luxury shopping district,the marketer made a building resemble an LV hard-case canvas trunk,with brass fittings and a cherry monogram print from the summer collection.The 3D ad is 8 metres high and 46 by 18 metres wide.Describe the type of advertising medium this represents and the advantages of it.

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Out-of-home advertising includes everyth...

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