Which advertising medium has been called the 'theatre of the mind'?
A)Magazines
B)Radio
C)Newspapers
D)Television
E)Outdoor

Question

Quizplus · Accepted Answer

Radio is often referred to as the 'theatre of the mind' because it relies solely on audio and allows listeners to create their own mental images and visualizations. It is a highly effective medium for reaching a wide audience and establishing a strong connection with listeners.

Which Advertising Medium Has Been Called the 'Theatre of the Mind