A restaurant chain wants to position itself as family friendly.Which of the following would be an advantage of advertising in cinemas at the beginning of film showings?
A)Ability to target consumers by the nature of the film and its rating
B)Ability to present the message as an attention-getting trailer
C)Ability to offer a more diverse range of films
D)The captive audience's appreciation for cinema advertising
E)Ability to place the message on DVDs

Question

Quizplus · Accepted Answer

Advertising in cinemas allows the restaurant chain to target families by choosing films with family-friendly ratings, ensuring the message reaches the intended audience.

A Restaurant Chain Wants to Position Itself as Family Friendly