Cinema advertising plays to a captive audience,meaning audience members _______.
A) may not leave the theatre
B) may not read or talk to others
C) must agree with the message
D) must make a trial purchase
E) are enthralled by the message
Correct Answer:
Verified
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Q48: The most common version of brand-funded entertainment
Q49: A TARP (target audience ratings point)is similar
Q50: Which of the following would NOT be
Q52: Product placement is popular because it is
Q53: The great advantage of brand-funded entertainment and
Q54: Convergence describes the dissolving distinctions between media
Q55: Most television advertising is sold as spot
Q56: The average number of radios per Australian
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