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Haley and Lauren Are Starting a New Business and Planning

Question 73

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Haley and Lauren are starting a new business and planning their advertising strategy.They met with the local television station,who shared audience data to help them determine whether they should advertise on television.However,they were unfamiliar with the terms 'reach' and 'share of audience'.Explain these two concepts.

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The household is 'reached' if the set is...

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