An online retailer would best use offline advertising as a way to _________.
A)present a compelling sales story
B)send spam
C)drive traffic to its website
D)use proximity marketing
E)conduct data mining

Question

Quizplus · Accepted Answer

Offline advertising can be used to create brand awareness and drive traffic to a website. This can include advertising via billboards, radio and television commercials, and print ads. By using offline advertising, an online retailer can reach a broader audience and capture the attention of potential customers who may not have otherwise visited their website.

An Online Retailer Would Best Use Offline Advertising as a Way