The 'currency barrier' to web marketing and advertising requires international marketers to ________.
A)translate all messages into English
B)decide whether to quote prices in their own or local currencies
C)integrate brand and advertising objectives
D)comply with legal differences that vary between countries
E)identify the countries where pay-per-minute charges are common

Question

Quizplus · Accepted Answer

The question asks about the currency barrier, which refers to the challenge of dealing with different currencies in international marketing. The best way to overcome this barrier is to decide whether to quote prices in the marketer's own currency or the local currency, as this will affect how the product is perceived by customers and the ease of transactions. The other options may also be important considerations, but they are not directly related to the currency barrier.

The 'Currency Barrier' to Web Marketing and Advertising Requires International