Media planning means collecting data from different sources.The three main sources of information media planners access are:

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The three main sources of information in media planning are creative sources (i.e. ad agencies), marketing sources (i.e. brand managers), and media sources (i.e. media vendors). These sources provide information on target audience, advertising goals, and available media options for a given campaign. Accounting, management, public relations, and financial sources may also be consulted, but they are not the main sources of information in media planning.

Media Planning Means Collecting Data from Different Sources