On Wednesday nights,Australian Idol commanded the highest advertising rates for the 2005-06 Network Ten season,costing advertisers $65 833 per 30 seconds.During its last show,suppose Australian Idol had almost 2.5 million viewers.Assuming all viewers represent your advertiser's target audience,calculate CPM.

Question

On Wednesday nights,Australian Idol commanded the highest advertising rates for the 2005-06 Network Ten season,costing advertisers $65 833 per 30 seconds.During its last show,suppose Australian Idol had almost 2.5 million viewers.Assuming all viewers represent your advertiser's target audience,calculate CPM.

Quizplus · Accepted Answer

CPM stands for cost per mille or cost per thousand, which is the cost an advertiser pays for 1,000 impressions or views. To calculate CPM, we need to know the cost of the advertisement and the number of viewers.

Cost of advertisement = $65,833 for 30 seconds
Number of viewers = 2.5 million

First, we need to convert viewers to thousands:
2.5 million viewers / 1,000 = 2,500 thousand viewers

To calculate CPM:
CPM = (Cost of advertisement / Number of viewers) x 1,000
CPM = ($65,833 / 2,500) x 1,000
CPM = $26.33

Therefore, the best choice is C) $26.33 as this is the CPM for the given scenario.

On Wednesday Nights,Australian Idol Commanded the Highest Advertising Rates for the 2005-06