The Planning Approach Favoured by Media Agencies Is to ________

The planning approach favoured by media agencies is to ________.

A) provide hard evidence for the synergistic effects of clients' multimedia campaigns
B) unbundle media services and then negotiate higher rates for their clients
C) develop what the campaign should say and then select channels to carry the message
D) teach marketers to calculate ROI and then establish an advertising budget
E) select the media first and then develop the best message for those channels