Which concept reflects the rate of exposure and measures the number of times the exposure is expected to happen?

Question

Quizplus · Accepted Answer

Frequency reflects the rate of exposure and measures the number of times the exposure is expected to happen. Reach measures the percentage of the target audience that is exposed to the message at least once. Continuity refers to the scheduling pattern of the advertising messages. Impressions refer to the number of times an advertisement is viewed by a person. Effective frequency is the number of times a person needs to be exposed to an advertising message before it becomes effective.

Which Concept Reflects the Rate of Exposure and Measures the Number