A key factor in the metamorphosis of the media-planning field is the fragmentation of mainstream media.

Question

Quizplus · Accepted Answer

The fragmentation of mainstream media has resulted in a shift in media planning strategies, as advertisers must now consider a variety of fragmented media channels and platforms to reach their target audience. This has led to the growth of digital media and the use of data and analytics to better target and understand consumers. Therefore, the statement is true.

A Key Factor in the Metamorphosis of the Media-Planning Field