A media avenue is a single program on TV,a magazine or newspaper title or a radio station or program.
Correct Answer:
Verified
Q47: CPI is an estimate of the cost
Q48: Which plan specifically summarises the objectives and
Q49: The return on investment (ROI)of ad campaigns
Q50: It is the _ responsibility to build
Q51: A company that advertises mainly on television
Q53: Media proliferation has made it harder for
Q54: Advertising not only has instantaneous effects but
Q55: One advantage of multimedia campaigns is that
Q56: Media planning begins with designing a creative
Q57: Which of the following is the key
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