CPI is an estimate of the cost to expose 1000 audience members.
Correct Answer:
Verified
Q42: A key factor in the metamorphosis of
Q43: Moving the media-buying function outside the agency
Q44: An advantage of unbundled media services is
Q45: Technically,media plans deal with placing _ for
Q46: Triple spotting refers to having three spots
Q48: Which plan specifically summarises the objectives and
Q49: The return on investment (ROI)of ad campaigns
Q50: It is the _ responsibility to build
Q51: A company that advertises mainly on television
Q52: A media avenue is a single program
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