It is the media buyer's responsibility to build the best possible argument to convince media planners to use the medium they represent.

Name: It is the media buyer's responsibility to build the best possible argument to convince media planners to use the medium they represent.
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Question

Quizplus · Accepted Answer

It is the media planner's responsibility to select the best media channels for an advertising campaign, while the media buyer's role is to negotiate and purchase the advertising space or time on the selected channels.

It Is the Media Buyer's Responsibility to Build the Best