Media buyers are important information sources for media planners.They are close enough to day-to-day changes in media popularity and pricing to be a constant source of inside information.

Question

Quizplus · Accepted Answer

Media buyers are responsible for purchasing advertising space/time for clients, and as such, they have firsthand knowledge of changes in media popularity and pricing. Media planners rely on this information from media buyers to make informed decisions about ad placement and budget allocation.

Media Buyers Are Important Information Sources for Media Planners