A process of jumping from the strategy statement to an original idea that conveys the strategy in an interesting way is known as the creative ________,and means moving from the safety of a predictable strategy statement to an unusual idea that hasn't been tried before.

Question

Quizplus · Accepted Answer

The term "leap" implies a bold and risky move, which is appropriate for the process of taking a strategy statement and turning it into an innovative idea. The other options (gap, bridge, brief, and idea) do not convey the same sense of adventure and daring that is involved in the creative process.

A Process of Jumping from the Strategy Statement to an Original