Which of the following practices should advertisers avoid when trying to generate an idea that is relevant,original and memorable?
A) Looking for an idea in the packaging
B) Thinking about how the product works
C) Thinking up something weird or provocative to say
D) Using the product name or logo as a source of ideas
E) Thinking about what would happen if the product didn't exist
Correct Answer:
Verified
Q3: Which of the following is a key
Q4: In which step of the creative process
Q5: Which of the following statements regarding the
Q6: Which of the following is a common
Q7: In contrast to a hard sell,a soft
Q8: In which advertising message does a speaker,often
Q9: An informational ad that is designed to
Q10: An ad that means something to the
Q11: A process of jumping from the strategy
Q20: _ is what the advertisement says,and _
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