Which term describes the advertising approach using emotional appeals or images to create a response based on attitudes,moods,dreams and feelings?

Question

Quizplus · Accepted Answer

Soft sell is the advertising approach that uses emotional appeals or images to create a response based on attitudes, moods, dreams, and feelings. Unlike hard sell, which uses aggressive and direct tactics, soft sell aims to persuade by suggestion and association. Soft sell is often used for products or services that do not require immediate action, but rather rely on building a relationship with the consumer.

Which Term Describes the Advertising Approach Using Emotional Appeals or Images