To inform and gain understanding are appropriate objectives for which advertising effect?

Question

Quizplus · Accepted Answer

The objective of informing and gaining understanding is associated with the cognitive effect of advertising, which aims to increase consumers' knowledge or awareness of a product or brand. The cognitive effect is related to the cognitive processes of attention, perception, and memory, which help consumers to learn and comprehend information about a product.

To Inform and Gain Understanding Are Appropriate Objectives for Which