In contrast to a hard sell,a soft sell is likely to rely on ________.

Question

Quizplus · Accepted Answer

A soft sell strategy aims to appeal to the customer's emotions, rather than using logical or cognitive appeals. This requires creating a positive, enjoyable experience that taps into the customer's values, attitudes, and beliefs. Emotional appeals often involve using humor, storytelling, or personal anecdotes to connect with the customer on a deeper level, leading to a higher probability of success.

In Contrast to a Hard Sell,a Soft Sell Is Likely