A vivid image that the advertiser hopes will linger in the viewer's mind is communicated through a ________.
A) tagline
B) slogan
C) signature
D) key visual
E) super
Correct Answer:
Verified
Q22: A(n)_ connects with some emotion that makes
Q23: Most ads end with a signature of
Q24: Keeping the brand name in front of
Q25: Which of the following is a creative
Q26: Getting attention is the _ power of
Q28: A(n)_ message strategy delivers information symbolically by
Q29: To be believable,a rational selling premise needs
Q30: Which of the following is NOT included
Q31: Which of the following can create stopping
Q32: _ advertising is used to create a
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