A(n) ________ connects with some emotion that makes the product particularly attractive or interesting,such as security,esteem,fear,sex or sensory pleasure.
A) claim
B) appeal
C) feature
D) point of differentiation
E) argument
Correct Answer:
Verified
Q17: Which type of advertising message tells a
Q18: To inform and gain understanding are appropriate
Q19: Which term describes the advertising approach using
Q20: What is often used to test the
Q21: In which type of advertising is the
Q23: Most ads end with a signature of
Q24: Keeping the brand name in front of
Q25: Which of the following is a creative
Q26: Getting attention is the _ power of
Q27: A vivid image that the advertiser hopes
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