Which of the following is NOT a rational customer-focused selling premise?
A) Benefit
B) Promise
C) Reason why
D) Unique selling proposition (USP)
E) All of the above are rational customer-focused selling premises.
Correct Answer:
Verified
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Q37: The creative strategy and key execution details
Q38: The end result of persuasion is _.
A)benefit
B)belief
C)conviction
D)sales
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Q42: Which of the following is NOT a
Q43: Head and heart creative strategies address the
Q44: A particular problem that big ideas face
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