________ advertising is used to create a representation in a consumer's mind.

Question

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Image advertising is used to create a specific image or representation in a consumer's mind. It focuses on building brand awareness and associations rather than promoting specific product features or benefits. The goal is to create a positive image and perception of the brand, which can lead to increased loyalty and sales over time. Unique selling proposition (USP) advertising emphasizes a unique benefit or feature of a product, conviction advertising attempts to persuade and change the audience's beliefs or attitudes towards a particular topic, selling premise advertising uses logical argumentation to convince the audience to take a specific action or buy a product, and action advertising focuses on encouraging immediate action or response from the audience.

________ Advertising Is Used to Create a Representation in a Consumer's