To be believable,a rational selling premise needs to have ________.
A) emotional appeal
B) a slogan
C) stopping power
D) support
E) contrast
Correct Answer:
Verified
Q24: Keeping the brand name in front of
Q25: Which of the following is a creative
Q26: Getting attention is the _ power of
Q27: A vivid image that the advertiser hopes
Q28: A(n)_ message strategy delivers information symbolically by
Q30: Which of the following is NOT included
Q31: Which of the following can create stopping
Q32: _ advertising is used to create a
Q33: Which advertising format is an elaborate version
Q34: What is the definition of a creative
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