Keeping the brand name in front of customers goes a long way towards reinforcing continued use of that brand by customers who have had a positive brand experience.This advertising strategy is called a(n):

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Quizplus · Accepted Answer

The advertising strategy described in the question is a reminder strategy, as it aims to remind customers about the brand in order to reinforce their positive experience and encourage continued use. A brand strategy involves more comprehensive efforts to build and establish a strong brand identity, while an association strategy focuses on linking a brand to other positive associations or attributes.

Keeping the Brand Name in Front of Customers Goes a Long