The creative strategy and key execution details are spelt out in a document called a(n)________.

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A creative brief is a document that outlines the objectives, target audience, key message, tone, and other important details for a creative campaign. It provides a roadmap for the creative team and ensures that everyone is on the same page with the campaign's goals and direction. A positioning statement is a different document that focuses on how a brand wants to be perceived in the market, while an execution plan and media plan are more tactical documents that focus on specific tasks and channels. A message plan is not a commonly used term in advertising.

The Creative Strategy and Key Execution Details Are Spelt Out