Usually the creative brief starts with a statement of:
A) corporate mission
B) financial status
C) the problem to be solved
D) both (a) and (c)
E) none of the above
Correct Answer:
Verified
Q35: A product-focused strategy based on a statement
Q36: Which type of message format tries to
Q37: The creative strategy and key execution details
Q38: The end result of persuasion is _.
A)benefit
B)belief
C)conviction
D)sales
Q39: Which of the following is NOT a
Q41: Style,quality,prestige,size,formula and colour are all considered to
Q42: Which of the following is NOT a
Q43: Head and heart creative strategies address the
Q44: A particular problem that big ideas face
Q45: In the process of structural analysis developed
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