Which of the following is NOT included in a typical creative brief?
A) Media considerations
B) Budget for the campaign
C) Brand imperatives,such as position and personality
D) Creative parameters
E) Problem to be solved
Correct Answer:
Verified
Q25: Which of the following is a creative
Q26: Getting attention is the _ power of
Q27: A vivid image that the advertiser hopes
Q28: A(n)_ message strategy delivers information symbolically by
Q29: To be believable,a rational selling premise needs
Q31: Which of the following can create stopping
Q32: _ advertising is used to create a
Q33: Which advertising format is an elaborate version
Q34: What is the definition of a creative
Q35: A product-focused strategy based on a statement
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