Which of the following is NOT a way to create pulling power for an ad?
A) Repetition
B) Jingles
C) Slogans
D) Clever phrases
E) Vampire creativity
Correct Answer:
Verified
Q37: The creative strategy and key execution details
Q38: The end result of persuasion is _.
A)benefit
B)belief
C)conviction
D)sales
Q39: Which of the following is NOT a
Q40: Usually the creative brief starts with a
Q41: Style,quality,prestige,size,formula and colour are all considered to
Q43: Head and heart creative strategies address the
Q44: A particular problem that big ideas face
Q45: In the process of structural analysis developed
Q46: The ability to develop an advertising idea
Q47: The free association technique used by creative
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