In the process of structural analysis developed by the Leo Burnett agency,creative people evaluate the power of the narrative and strength of the product and then do which of the following?
A) Consider how well the two are integrated.
B) Consider how well the claim brings the story to life.
C) Test it to rule out vampire creativity.
D) Diagnose its strengths and weaknesses.
E) Show a clutter reel and conduct interviews.
Correct Answer:
Verified
Q40: Usually the creative brief starts with a
Q41: Style,quality,prestige,size,formula and colour are all considered to
Q42: Which of the following is NOT a
Q43: Head and heart creative strategies address the
Q44: A particular problem that big ideas face
Q46: The ability to develop an advertising idea
Q47: The free association technique used by creative
Q50: An idea that breaks through the clutter,gets
Q67: Effective advertising is a product of both
Q85: The key visual in a print, interactive,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents