The ability to develop an advertising idea across different media is not a principle of advertising.

Question

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The ability to develop an advertising idea across different media is actually a principle of advertising. It is known as integrated marketing communication and it involves creating a consistent message that is communicated through different platforms such as television, radio, print, and digital media. This approach helps to reach a wider audience and reinforces the brand message.

The Ability to Develop an Advertising Idea Across Different Media