Head and heart creative strategies address the think and feel dimensions of a consumer's decision.

Name: Head and heart creative strategies address the think and feel dimensions of a consumer's decision.
Brand: Quizplus
Rating: 4.9 (59 reviews)

Question

Quizplus · Accepted Answer

Head and heart creative strategies aim to appeal to both the rational and emotional aspects of a consumer's decision-making process. By addressing both the think and feel dimensions, marketers can increase the effectiveness of their advertising and communication campaigns.

Head and Heart Creative Strategies Address the Think and Feel