Name and describe any five of the most commonly used advertising executions.
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Q56: Lecture,as a basic strategy for the advertising
Q58: The function of originality in advertising is
Q59: Illumination is a technique where a group
Q60: _ testing attempts to assess the strength
Q62: Identify the types of testing that may
Q64: Explain how hard- and soft-sell creative strategies
Q65: Mary is a creative consultant who visits
Q79: A hard sell is an informational message
Q83: An association message strategy delivers information symbolically
Q147: To get attention,an ad has to have
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