David Ogilvy said that the headline is the most important element in an advertisement.Which of the following is NOT one of his principles about writing headlines?
A) A headline should attract only those who are prospects.
B) A headline should work in combination with the visual.
C) A headline should identify the brand.
D) A headline should lead readers into the body copy.
E) A headline should omit the selling premise.
Correct Answer:
Verified
Q2: A print advertisement is created in which
Q2: _ is the text of an ad
Q4: Which of the following is a type
Q5: A type of formula writing that is
Q6: Generic or your-name-here copy,whereby almost any company
Q7: Which element in print advertising conveys the
Q8: Which of the following terms refers to
Q9: Huong took a job at an advertising
Q10: A headline for a magazine ad states:
Q11: The statement,'Stay where you are,New Zealand,I'm coming
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents