The statement,'Stay where you are,New Zealand,I'm coming over',appearing at the end of advertisement promoting tourism to New Zealand,is known as a ________.
A) caption
B) slogan
C) headline
D) subhead
E) body copy
Correct Answer:
Verified
Q6: Generic or your-name-here copy,whereby almost any company
Q7: Which element in print advertising conveys the
Q8: Which of the following terms refers to
Q9: Huong took a job at an advertising
Q10: A headline for a magazine ad states:
Q12: The advertising agency for the hybrid car,Toyota
Q13: Which of the following statements is false
Q14: Headlines can be grouped into which two
Q15: What is the purpose of the closing
Q16: Which paragraph(s)gets special attention in body copy?
A)Lead
B)Close
C)Middle
D)(a)and
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