Because wotif.com and lastminute.com are online travel agencies selling hotel rooms and airfares at the last minute,it's only natural that they would use web advertising,particularly banner ads.To grab the surfer's attention,which of the following should a copywriter think about?
A)Offering a deal
B)Using an involvement device
C)Changing the offer frequently
D)Keeping the writing succinct
E)All of the above

Question

Quizplus · Accepted Answer

All of the above options should be considered by a copywriter to grab the surfer's attention in web advertising for online travel agencies. Offering a deal can entice customers to click on the ad, while using an involvement device can increase engagement and create a sense of urgency. Changing the offer frequently can also keep the ad fresh and relevant, and keeping the writing succinct ensures that the message is clear and easy to understand.

Because Wotif