In contrast to copywriters for other media,web copywriters appeal to consumers engaged in a linear information search,so elements of the copy depend on one another to be meaningful.

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Web copywriters often create content that is designed for users who may not follow a linear path, focusing on making each piece of content stand out on its own due to the non-linear nature of web browsing.

In Contrast to Copywriters for Other Media,web Copywriters Appeal to Consumers