Sean works in an advertising agency and is in charge of the visual look of the message,and how it communicates mood,product qualities and psychological appeals.He makes decisions about whether to use art or photography in print,film or animation in television and the internet,and what type of artistic style to use.He was trained in graphic design and designs ads,but he rarely creates the finished art.What is Sean's job title?
A)Producer
B)Art director
C)Advertising director
D)Creative director
E)Creative strategist

Question

Quizplus · Accepted Answer

Sean's job title is most likely an art director, as he is in charge of the visual look of the message and makes decisions about the artistic style to use, even though he rarely creates the final art. A producer typically oversees the budget and management of a project, while an advertising director focuses more on the overall strategy of an advertising campaign. A creative director may also be involved in the artistic direction, but typically has a broader role in overseeing the entire creative team. A creative strategist focuses on developing the overall strategy and messaging of a campaign, rather than the visual design.

Sean Works in an Advertising Agency and Is in Charge