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An Art Director Is Confronted with a Brief for a Print

Question 73

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An art director is confronted with a brief for a print campaign that involves an image for an expensive piece of fine china that needs to be enlarged in order for readers to appreciate the fine detail.Other than the brand name and logo,slogan,and the headline itself,the copy is succinct.Name the principles of design that will guide the decisions that have to be made.Describe more fully the application of one principle that seems applicable to this brief.

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The principles in question are direction...

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