Businesses and marketers use Geographic Information Systems to
A) match demographic data with specific locations.
B) coordinate the shipment of goods around the world.
C) calculate exchange rates of currencies around the world.
D) forecast national population growth rates.
E) determine tax exemptions.

Question

Quizplus · Accepted Answer

Geographic Information Systems (GIS) allow businesses and marketers to analyze and map demographic data such as age, income, and education levels to specific locations. This information helps businesses target their marketing efforts more effectively and make informed decisions about where to open new locations or expand their customer base. The other options listed, such as coordinating shipments, calculating exchange rates, forecasting population growth, or determining tax exemptions, do not directly relate to the use of GIS technology.

Businesses and Marketers Use Geographic Information Systems to