Either a strong qualitative or a strong quantitative background is sufficient to be a successful in marketing research.

Question

Quizplus · Accepted Answer

While both qualitative and quantitative skills can be valuable in marketing research, having only one type of skillset may limit a researcher's ability to conduct comprehensive studies. Marketing research often involves a range of methods, including surveys, focus groups, and data analysis, and proficiency in both qualitative and quantitative methods can enhance a researcher's ability to produce reliable and insightful findings. Therefore, having a combination of both qualitative and quantitative skills can be ideal for success in marketing research.

Either a Strong Qualitative or a Strong Quantitative Background Is