Which of the following statements is most FALSE about marketing research?
A)Marketing research follows a predictable path.
B)Marketing research is systematic.
C)Marketing research is planned.
D)Marketing research leads to automatic decisions.
E)All of the answer selections are FALSE.

Question

Quizplus · Accepted Answer

Marketing research does not lead to automatic decisions. It provides information that is used to support decision-making processes, but the decisions themselves are not automatic or predetermined.

Which of the Following Statements Is Most FALSE About Marketing