Research undertaken to identify marketing problems is called ________.
A)problem-solving research
B)problem-manipulation research
C)problem-identification research
D)problem-correction research
E)problem exception

Question

Quizplus · Accepted Answer

The research undertaken to identify marketing problems is called problem-identification research. This type of research is carried out to understand and identify the issues facing a company's marketing function or marketing efforts. It helps in defining marketing problems, analyzing the causes, and finding possible solutions.

Research Undertaken to Identify Marketing Problems Is Called ________