If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?
A)define the problem
B)develop an approach to the problem
C)formulate the research design
D)correct the problem
E)do fieldwork or collect data

Question

Quizplus · Accepted Answer

The step the outside agency would conduct is the fieldwork or data collection step. This is because the first three steps in the marketing research process (problem definition, approach development, research design formulation) are critical in setting the direction of the research and determining what data is needed. Once these steps are complete, the fieldwork/data collection can be handed off to an outside agency to execute.

If an Outside Agency Was Brought in to Conduct Work